๐ฐ News11 March 2026ยท2 min readยท
Amazon Expands 'Shop Direct' Programme to More Third-Party Retailers
Source: techcrunch-ai
Amazon has broadened its Shop Direct programme, allowing more merchants to participate and directing Amazon customers to purchase from external retailers' websites. The expansion reflects Amazon's strategy to deepen its role as a commerce gateway beyond its own marketplace. The move could benefit smaller retailers seeking access to Amazon's large customer base.
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