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📰 News30 October 2026·3 min read·

‘We underestimated Zimbabwe,’ says Varun Beverages CEO

Source: 263Chat
‘We underestimated Zimbabwe,’ says Varun Beverages CEO
Varun Beverages CEO Vijay Kumar Bahl says the company underestimated local demand when it began operating in Zimbabwe in 2018, having based projections on India's huge population.
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